Instagram is rolling out new updates focused on messaging and video viewing. The biggest change is an enhanced DM experience, aimed at creators but available to many users. Now, inboxes can be better organized with multi-select filters, custom shortcuts, and new folders, making it easier to sort messages by Story replies, Unread, Unanswered, Followers, or Verified users.
These new DM tools are available to all Professional accounts and personal accounts with 100,000+ followers, helping those with busy inboxes manage messages more efficiently.
In addition, Instagram is testing picture-in-picture mode for Reels, allowing a small group of users to watch videos while navigating the app. This feature is still limited, but it promises a better multitasking experience and could help keep users engaged longer.
With these updates, Instagram continues to improve usability for creators and active users, while also staying competitive with other platforms offering similar features.
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